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Dow's Redesigned Packaging
In 2009 the Dow’s range of Ports will debut a new image, one that draws on Dow’s great heritage and tradition but in a modern interpretation designed to appeal to a wider range of Port consumers. The two part label features a classic and very stylish top label with strong Dow branding and clear definition of the style of wine.
The strip label below is used to communicate the unique aspects of the particular style of wine and its flavour profile, offering serving and food pairing suggestions. |
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| This practical and straightforward information about how to enjoy the wines is unique to Dow’s labels and is of genuine interest to consumers, particularly those who have limited experience with Port.
The new Dow range presents a well coordinated image and breaks away from the traditionally dark colour palette used for Port. This results in significantly stronger shelf presence and when combined with the new, more informative label information, gives Dow an additional advantage to fuel the continued growth of the brand. |
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Dow´s new image |
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